Company News, New Products

L’Oréal Joins YouCam Makeup

Virtual makeover features beauty products.

L’Oréal and Perfect Corp. debuted a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning augmented reality (AR) beauty app. This collaboration offers hundreds of millions of beauty lovers the opportunity to virtually experience makeup collections from L’Oréal brands, learn about the products and shop through the app or instore. Leveraging the app at L’Oréal counters or in free standing stores, the partnership also provides unique...

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